Mazo advises founders on how to start, grow and scale — built on the frameworks and playbooks of the best GTM experts and thought leaders.
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Ten ideas and a pep talk. What you needed was the one move that matters at your stage — and the confidence to ignore the other nine.
The people who've actually built and scaled GTM are booked out, expensive, or both. Great GTM judgment shouldn't be gated behind a retainer.
Scaling tactics applied pre-PMF is how you lose six months. Stage isn't a detail — it changes the right answer to almost every question.
What you sell, who buys, what's stuck. Mazo asks one sharp question at a time — never a 40-field intake form.
Mazo places you on the zero-to-€2M map and names the constraint actually holding growth back. It's often not the one you came in with.
Every recommendation lands as Why, What, How — the reasoning, the move, and the 2–3 concrete actions to take this week.
Not summaries of blog posts. The operating frameworks themselves — applied to your numbers, your ICP, your stage. Every recommendation names the framework it draws from, so you can go deeper whenever you want.
These are published, publicly available methodologies, credited to their authors. Mazo applies them to your business — it is not affiliated with or endorsed by the experts or firms named.
Your motion scored across 8 dimensions — positioning, ICP, pipeline, pricing, retention and more.
Five layers, each rated red, amber or green — with the specific fix and the three highest-leverage actions.
Discovery-first demo structure and outbound sequences built on SPICED — for your product, not a template.
Know the Series A benchmarks before investors ask — churn, NRR, CAC payback, pipeline coverage.
It pushes back. When your assumption is wrong, Mazo says so — before you spend a quarter finding out the hard way.
It remembers your business. Your numbers, your ICP and your stage carry from one conversation to the next — you never re-explain yourself.
It ends with one next step. Never a list of ten. The single highest-leverage action, scoped to this week.
Two paths, one product. Before revenue, Mazo scores you on evidence — can you name who buys, and what you replace. After revenue, it scores you on the funnel — pricing, conversion, retention. You're never marked down for numbers you can't have yet.
Validate your ICP and positioning before you scale a motion that was never repeatable. One channel, done properly — scored on evidence, not on churn you don't have yet.
Turn founder heroics into a sales process — pricing that reflects value, outbound that gets replies, demos that convert.
A pipeline that isn't you. Channels, content, retention — and the metrics a Series A investor will actually ask for.
Nothing is gated and there are no tiers to decode — every founder gets all of Mazo for €99 a month. Try everything free for 14 days, no credit card. Pay yearly and get two months free.
The full product — no tiers, no gates.
No credit card · Cancel anytime
€99/mo ≈ what a fractional CMO bills for 20 minutes
Founding cohort — 10 seats. The first 10 subscribers get Mazo at €59/month, locked in for the life of their subscription. When the window closes, it closes.
Prices exclude VAT. Cancel anytime, self-serve — we only keep earning if Mazo keeps working.
Yes — and it runs differently for you, not just the same product with the numbers left blank.
Before you have paying customers, Mazo scores your go-to-market on what you can actually evidence: whether you can name who buys, what you replace, and why the alternative can't do it. Retention and pricing history carry no weight, because they can't exist yet — a founder with no churn number is not a founder with bad retention. It also stops asking for what doesn't exist: no average deal size, no sales cycle, no pipeline sources.
What you get is the pre-PMF work — sharpening your ICP, naming the alternative you replace, picking one channel and doing it properly. The revenue tools, like your first sales hire or an investor update, stay out of the way until you have the revenue to use them.
Ask ChatGPT or Claude a pricing question and you get the average of everything ever written about pricing — most of it generic, some of it wrong for B2B SaaS, none of it opinionated.
Mazo is built differently. For every GTM topic, we've encoded the frameworks and playbooks of the best-in-class expert on that specific topic: Kyle Poyar's playbooks for pricing and PLG, April Dunford's method for positioning, Anthony Pierri's framework for messaging and homepage copy — and the same standard across ICP, outbound, and every other layer of your GTM. You're not getting an average. You're getting the approach the top 1% of B2B SaaS operators actually use.
And Mazo doesn't wait for you to ask the right question. It starts by diagnosing your GTM — stage, ICP, positioning, pricing, funnel — the way an advisor would in a first session, and turns the answers into the deliverable itself: a diagnosis, a scorecard, a 90-day roadmap. ChatGPT and Claude answer what you ask. Mazo also flags what you didn't know to ask, which is usually where the problem is.
ChatGPT and Claude are brilliant interns. Mazo is a GTM advisor with a point of view.
Get the diagnosis before you spend the budget.
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