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The AI GTM advisor for B2B SaaS founders going from €0 to €1M ARR.

It builds your go-to-market plan from where you are today with proven SaaS playbooks, then runs it with you every week.

Free to start · No credit card

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app.getmazo.com
The Mazo home screen: a living GTM plan card with this week's move, its test and what's up next

The real Mazo home screen, shown with a sample founder’s data.

What founders do instead

Plenty of advice.
Nobody to run the plan with you.

01

You ask ChatGPT or Claude

It agrees with whatever you were already planning and answers only the question you asked. Next Monday it has no idea whether you did it — or whether it worked.

02

You price a fractional CMO

€8–15K a month for someone to own the plan, and the ones who've actually scaled GTM are booked out. Under €1M ARR that's hard to justify — so the plan lives in your head and changes every week.

03

You read the books and self-diagnose

Dunford, Poyar and Bush already wrote the playbooks. Knowing which one applies at your stage, in what order, with your numbers — that's the part nobody does for you.

How it works

One session to build the plan.
Every week to run it.

STEP 01

Tell it where you are

What you sell, who buys, what's stuck — plus MRR, ACV and churn if you have them. Or drop in your website and a doc, and skip most of the questions.

STEP 02

Get a verdict, then a plan

Mazo checks positioning, ICP, pricing, pipeline and retention against where you are today, tells you what's really holding growth back, and sequences the next 90 days for your stage.

STEP 03

Run it one move at a time

Each move comes with why it's next, the framework behind it, and a pass/fail test. Do it with Mazo, mark it done, and the next move comes up — Mazo checks back on whether the test passed.

What you get

What you actually walk out with.

A verdict and a plan, not a chat log. When a move needs doing, one of fifteen tools does it with you — written for your product and your ICP.

Your diagnosis, in session one

A straight verdict on where your go-to-market stands and what's really holding growth back, with the numbers behind it. The full scorecard sits underneath as evidence.

Your 90-day plan

Six to eight moves, sequenced for your stage: validation and first customers before revenue, the weakest part of your funnel after.

This week's move, and its test

One move at a time, with why it's next, the framework behind it, and a pass/fail test Mazo checks back on.

First 10 Customers Planwhere the first ten come from
Problem Validation Scriptthe questions for the call
Willingness-to-Pay Testwhat they'd actually pay
Positioning Stress Testcan a buyer repeat it back?
Homepage Copy Auditwhat your page actually says
Pricing & Packaging Teardownwhat to charge, how to tier
Channel Fit Scorerwhich channel to pick
Outbound Sequence Generatorsequences for your ICP
Lost-Deal Diagnosticwhy they said no
90-Day GTM Roadmapwhat to do, in what order
This Week’s 3 Actionsthe next three moves
Weekly Check-inhow the week really went
GTM Dashboardyour numbers over time
First Sales Hire Calculatorhire now, or not yet
Investor Update Generatorthe monthly update
What's inside

Built on the playbooks behind the best SaaS companies.

Not summaries of blog posts. The operating frameworks themselves — applied to your business, your ICP, your stage. Every recommendation names the framework it draws from, so you can go deeper whenever you want.

PositioningApril Dunford
ICP & PersonasWinning by Design
Strategic NarrativeAndy Raskin
PricingKyle Poyar
Predictable RevenueAaron Ross
SPICEDWinning by Design
Golden DemoPeter Cohan
MEDDICSales qualification
Product-Led GrowthWes Bush
Churn DiagnosisLincoln Murphy
Channel FitBrian Balfour
Series A BenchmarksBessemer · Sequoia

These are published, publicly available methodologies, credited to their authors. Mazo applies them to your business — it is not affiliated with or endorsed by the experts or firms named.

app.getmazo.com
A Mazo conversation: asked about adding a free plan, Mazo asks how many trials came back, then recommends fixing activation first with a pass/fail test
Why it beats the alternative

Most AI agrees with you. Mazo tells you what to do.

✓

It asks the right questions. Often the problem isn't the answer — it's that you didn't know what to ask. Mazo asks what a good advisor would, then tells you exactly what to do to get to your goal.

✓

It pushes back. When your assumption is wrong, Mazo says so — and shows the number that contradicts it.

✓

It follows up. Every move ships with a pass/fail test — send 50 cold emails; if replies clear 8%, scale the channel. Mazo checks back on the result, so you know it worked before you scale it.

✓

It keeps you on one move. Never a list of ten. The next move on your plan, scoped to this week, with the reasoning attached.

Who it's for

A plan for your stage.
Because stage is everything.

Two paths, one product. Before revenue, Mazo scores you on evidence — can you name who buys, and what you replace. After revenue, it scores you on the funnel — pricing, conversion, retention. You're never marked down for numbers you can't have yet.

01
€0€1M
Pre-revenue · 0–10 customers

Find who actually buys

Name the buyer, the alternative you replace, and why that alternative can't do the job — before you scale a motion that was never repeatable. Scored on evidence, not on churn you can't have yet.

02
€0€1M
Early traction · 10–50 customers

Make it repeatable

Turn founder heroics into a process: pricing that reflects value, outbound that gets replies, and a demo that runs the same way twice.

03
€0€1M
Scaling · €50K–€1M ARR

Build a pipeline that isn't you

Channels, content and retention — plus the churn, NRR, CAC payback and pipeline coverage a Series A investor will actually ask for.

Who's behind Mazo
Madalena Rugeroni

Madalena Rugeroni

Founder, Mazo

I was a product marketing manager at Google, then later Head of Growth at Amplemarket, where I scaled a B2B SaaS to $10M ARR. Today I run a portfolio of internet companies across B2B SaaS, e-commerce and digital media.

When I vibe-coded Mazo, I hit the wall every founder hits: building was the easy part, go-to-market was the hard part. So I turned the frameworks I use with the founders I advise into the advisor I wish I'd had. I can't wait to help you get from your first customer to €1M.

“Today, anyone can build almost anything with AI — but knowing what to build, how to position it, and how to get it in front of the right people can change everything.”

— Madalena Rugeroni, founder of Mazo

Pricing

One plan.
Everything included.

Everything in Mazo for €99 a month. Try it free for 14 days, no credit card. Pay yearly and get two months free.

Everything, from day one

The full product — no tiers, no gates.

  • A GTM diagnosis in your first session
  • Your living 90-day GTM plan, run week by week
  • Weekly check-ins & follow-up on every test
  • Unlimited advisor conversations
  • Fifteen tools for every move — first customers, positioning, pricing, homepage, outbound
Monthly or annual — that's the whole decision.

No credit card · Cancel anytime

€99/mo ≈ what a fractional CMO bills for 20 minutes

Founding pricing — until Wednesday 30 September. The first 10 subscribers before then get Mazo at €59/month, locked in for the life of their subscription. When the window closes, it closes.

Cancel anytime, self-serve — we only keep earning if Mazo keeps working.

FAQ

Fair questions.

What exactly is Mazo?
An AI go-to-market advisor for B2B SaaS founders between €0 and €1M ARR. In your first session it diagnoses your GTM and builds a 90-day plan. Then it runs that plan with you, one move at a time, with a pass/fail test on each.
I'm pre-revenue. Is this actually for me?
Yes. Before revenue, Mazo scores you on what you can evidence — who buys, what you replace, and why — never on churn or pricing history you can't have yet. Your plan focuses on the pre-PMF work: a sharper ICP, one channel done properly, and your first customers.
How is this different from ChatGPT or Claude?

ChatGPT and Claude answer what you ask, and they're built to agree with you. Mazo takes a position using your numbers, holds a 90-day plan, and checks back on every test.

It's built for one job — go-to-market for B2B SaaS under €1M ARR — and every move names the framework behind it.

Is Mazo an alternative to a fractional CMO?
For most founders under €1M ARR, yes. A fractional CMO costs €8–15K a month for part-time senior help. Mazo gives you the go-to-market strategy, a 90-day plan and a weekly check-in for €99 a month. When you're ready to hire a marketing leader, your plan and everything you've learned are already in one place.
Is €99 a month worth it before I have revenue?
A fractional CMO costs €8–15K a month; €99 is about twenty minutes of their time. Save yourself one wrong hire, mispriced plan or wasted quarter, and it's paid for itself for years. The 14-day trial is the full product, so you'll know before you pay.
Do I need a credit card to start?
No. The 14-day trial is fully open. You add payment details only when you decide Mazo is worth keeping.
What happens when my trial ends?
You subscribe — monthly or annual — and keep going, or you walk away. No automatic charge, because we never took your card. Your conversation history is kept so nothing is lost if you come back.
Can I cancel anytime?
Yes — self-serve from your account, effective at the end of your billing period. No emails, no exit calls.
Is my company data safe?
Your conversations are private to your account and are not used to train AI models. You can delete your data at any time.

Stop re-deciding your GTM
every Monday.

Build your 90-day plan in one session. Mazo runs it with you from there.

14-day free trial · No credit card required

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